Ron Barcelò

For the Ron Barceló website, an international rum brand, I managed the entire UX design process, ensuring a smooth and engaging experience for the user. The main challenge was to develop a visually appealing and functional platform while adhering to the new brand’s existing guidelines. I held co-working sessions with stakeholders to understand their vision and expectations, which guided the creation of wireframes, prototypes, and intuitive navigation flows. The design required balancing aesthetics with usability, ensuring frictionless navigation. I worked closely with the development team to ensure the design was accurately implemented and delivered optimal performance in different languages.

Benchmark
Stakeholder co-design workshop
Information architecture
UX/UI
Hi-fi prototype
Design hand-off