Vibra Song Contest
Role
Description
Vibra Song Contest, the first italian music competition born entirely in digital, aimed to stand out as a professional and credible platform among its competitors. Designing the logo and website, I focused on creating a vibrant yet polished visual identity that would appeal to a young, tech-savvy audience while establishing the event’s seriousness and professionalism. As both Art Director and UX Designer, I combined audience research, trend analysis, and a user-centered approach to craft a dynamic digital presence.
Activities
Branding
Benchmark
User research
Web Design
